The rapper Drake is a huge commodity in the Hip Hop industry, a hot pocket of joy with a musical history that dates back to his uncle Larry Graham, Jr. Now channeling that legacy in a pitch corrected, hip hop slinging, not writing his own lyrics costume, Drake has risen not only in the highest ranks of the entertainment industry, but in prestigious levels of the social ladder of the rich.
Drake the rapper now Drake the global ambassador of the Toronto Raptors
With a reported net worth of $75 million, Drake is a big player, and in celebrations of his own personal success, Drake notoriously praises his brand OVO as the forefront of everything Drake. OVO stands for October's Very Own, a brand founded by Canadian fashion enthusiast Oliver el-Khatib, who incorporated Drake into the brand after several liaisons provided by Gavin Sheppard, CEO of Remix Project charity, the organisation that helped start up the OVO government funded festival.
After becoming partners in OVO, it was Drake who first began associating the OVO logo with the owl animal, but long before the OVO brand mascot, was the ritualistic idolatry by what could be described as a mad man's obsession with a cult symbolic owl, from owl necklaces to giant owl stage screens, Drake is a man in love with the owl. But more specific, his love and deliberate choice of the 11th century Egyptian hieroglyphic for the letter M.